Samuel L. Jackson Narrates New Adidas Originals Ad
Samuel L. Jackson sets the tone for the new Adidas Originals commercial. In the latest chapter of the brand’s ongoing “The Original” campaign, Jackson narrates a gripping short film titled “Pyramids.”
So, the campaign serves as a powerful tribute to Adidas’ legacy. It focuses on the brand’s ability to blend heritage with storytelling by tapping Samuel L. Jackson, an instantly recognizable figure. His presence is as legendary as the sneakers themselves. The campaign highlights the cultural weight that both the Superstar silhouette and Jackson carry. His iconic voice weaves through the imagery of the teaser. Thus, it provides a sense of gravitas and ties the past to the present.
“Do you ever wonder why people still talk about pyramids?” Jackson’s deep, measured voice asks. “They ain’t shiny, they don’t light up. No wi-fi. No holograms. And not even a food court. But 4,000 years later, people still fly across the world to see ’em.” The tension in his voice builds as Samuel L. Jackson leans back to reveal a pair of the classic Adidas Superstars. “And there ain’t nothing else like ’em now,” he says. “Except these motherf–kers.”
Thus, this teaser marks just the beginning of a multipart campaign featuring a cross-generational mix of creatives. While full details on the talent involved are under wraps, Adidas has promised a diverse lineup of “cultural trailblazers.” “When icons wear icons, culture moves,” Adidas stated, emphasizing the brand’s ability to constantly redefine cultural relevance.
Samuel L. Jackson and Adidas
So, the launch also signals a broader shift at Adidas Originals. Since the brand looks to combine its rich heritage with bold, contemporary expressions. In March, Annie Barrett, vice president of marketing, explained the strategic reset underway at the company. “We’re on a journey to communicate what Adidas Originals stands for.” This new direction has already been reflected in groundbreaking collaborations with names like Grace Wales Bonner, Kith, Sporty & Rich, and more.
Jackson’s appearance comes at a time when Adidas Originals continues to ride the wave of commercial success. The brand reported double-digit growth in 2024. It was fueled by retro silhouettes like the Superstar, Samba, and Gazelle. According to Torben Schumacher, global general manager of Adidas Originals, the brand’s future lies in partnerships. They will aim to reinterpret classic designs through a cultural lens. “What’s classic is not limited only to products,” Schumacher remarked. “It’s about people bringing our brand into new contexts.”
Thus, as Adidas Originals continues to push boundaries, Jackson’s powerful presence in this campaign underscores the timelessness of the sneakers. Also, it highlights the cultural significance of the Superstar sneaker and the legacy it represents.
