BTS’ “Butter” Joins YouTube’s Billion Views Club
BTS has reached another major milestone as their 2021 hit “Butter” becomes the latest addition to YouTube’s Billion Views Club. The song marks the group’s seventh music video to surpass one billion views, joining previous hits like “Dynamite,” “Boy With Luv” featuring Halsey, and “DNA.”
Released in May 2021, “Butter” quickly cemented itself as a global sensation. The music video showcases the septet—V, Suga, Jung Kook, Jin, RM, Jimin, and J-Hope—delivering dynamic choreography and playful visuals. Scenes range from slick mugshots and press conferences to vibrant stages and gymnasiums, all complementing the upbeat energy of the track.
The single, produced during the height of the COVID-19 pandemic, was initially conceived as a way to lift spirits. “We thought we needed another summer song,” RM shared in an interview with Zane Lowe for Apple Music. “The virus kept dragging on, and ‘Butter’ felt like the perfect fit for the moment.”
“Butter” holds the distinction of being BTS’ second English-language single, following the success of “Dynamite.” Its achievements extend beyond YouTube; the song spent 10 weeks at No. 1 on the Billboard Hot 100 chart and was crowned the top song on Billboard’s 2021 Songs of the Summer chart. At the 2021 MTV Video Music Awards, “Butter” won Best K-pop, and the following year, it earned a Grammy nomination for Best Pop Duo/Group Performance.
The track’s lyrics and vibrant visuals radiate positivity and charm, contributing to its global appeal. Lines like “Smooth like butter, like a criminal undercover” paired with infectious melodies have made it a staple for fans and casual listeners alike.
As BTS continues to make history, “Butter” represents a significant chapter in their journey. It not only highlights their ability to adapt and innovate during challenging times but also underscores their ongoing influence in global music.
Fans can celebrate this achievement by revisiting the music video, a testament to BTS’ artistry and the enduring appeal of their music. With seven entries in YouTube’s Billion Views Club, BTS continues to set records and define what it means to be a global pop phenomenon.
