Giggs and Quavo with Bold Single ‘Big In Da Game’

Giggs and Quavo have joined forces for a high-energy collaboration on the single “Big In Da Game,” marking the launch of KidSuper Records, the new music label founded by Colm Dillane of the KidSuper fashion brand. This release intertwines music and fashion, reflecting KidSuper’s creative expansion and its role in bringing unique collaborations to life. The track combines the lyrical power of the British rap icon Giggs and the rhythmic style of Atlanta’s Quavo, merging UK and US hip-hop influences into an electrifying sound.

The track had its live debut during the KidSuper Autumn/Winter 2024 “STRING THEORY” show at Paris Fashion Week, a fitting stage for the record label’s first public step. The song’s dynamic music video, produced by KidSuper Studios, features Giggs, Quavo, and Dillane himself in scenes reminiscent of Peaky Blinders and Snatch. The visuals add to the cross-cultural, cinematic atmosphere of the collaboration, blending urban fashion with a cinematic flair that reflects KidSuper’s imaginative brand.

Dillane’s journey to creating KidSuper Records stems from a longstanding passion for music, which he has incorporated into the brand’s ethos since its inception. KidSuper Studios has hosted artists, created album art, and introduced pop-up events, showcasing Dillane’s commitment to bridging fashion and music. The launch of KidSuper Records, backed by artists like Giggs and Quavo, demonstrates the label’s dedication to this vision, bringing an idea that began over a decade ago to life on a major platform.