Kendrick Lamar’s “Not Like Us” Hits No. 1 Again!

Kendrick Lamar‘s song “Not Like Us” has returned to No. 1 on the Billboard Hot 100 chart. The track, a diss aimed at Drake, has now spent its second non-consecutive week at the top, driven by the release of its official music video on July 4.

The song experienced a 20% increase in streaming, reaching 53.8 million streams. It also gained 40 million radio airplay audience impressions and sold 8,000 units in the week ending July 11. This marks Lamar’s first solo track to spend multiple weeks at No. 1 on the Hot 100.

The popularity of “Not Like Us” demonstrates Lamar’s strong lyrical abilities and the interest generated by his diss track. The new music video has also played a significant role in the song’s resurgence on the charts.

In late June, Recording Academy CEO Harvey Mason Jr. confirmed that “Not Like Us” is eligible for GRAMMY consideration if Lamar and his team choose to submit it. Mason Jr. believes the track could be nominated or even win a GRAMMY, praising it for its strong artistry.

The possibility of a GRAMMY nomination adds to the track’s importance. A win would further solidify Lamar’s status as a top artist in today’s music scene. His success with “Not Like Us” highlights his talent as a rapper and storyteller.

The song’s return to the top also shows the impact of music videos. The release of the video on July 4 significantly boosted interest in the track, leading to its streaming increase. Using visual elements effectively is crucial in music promotion, and Lamar’s strategic use of this medium demonstrates his industry acumen.

As “Not Like Us” continues to lead the charts, fans and critics are keen to see what Lamar will do next. Whether it’s more new music, impactful videos, or a potential GRAMMY nod, Kendrick Lamar remains a key figure in the music world.

To sum up, Kendrick Lamar’s “Not Like Us” is back at No. 1 on the Billboard Hot 100. With increased streaming, strong radio play, and solid sales, the song’s success underscores Lamar’s influence and talent. As it stays in the running for GRAMMY consideration, “Not Like Us” continues to make a significant impact, highlighting Lamar’s position as a leading artist in the industry.